Guide

A website for local businesses: what it should have and what it costs

Updated · Alpha Impact

In short

A local business website has three jobs: to be found in local searches, to show the essentials in seconds on a phone and to turn the visit into a request, whether a call, a message or a booking. Our plans start at 35 € per month, with no upfront cost.

What should a local business website have?

  • Clear services and prices, so customers do not have to ask.
  • Opening hours, address and map, with one button to call and another for WhatsApp.
  • Real photos of the place and the work.
  • A way to ask: a booking, a reservation, an order or a form.
  • A link to the Google Business Profile, where many customers find you first.

How do you show up in local searches?

In searches for a service in a town, what counts is the Google Business Profile, the same name, address and phone everywhere and copy that clearly says what you do and where.

A fast, well-structured website helps Google, and AI assistants too, to understand the business and recommend it.

Why does speed matter?

Many visits come from phones, in a hurry: someone looking for a restaurant wants the menu and the phone number, not an animation. A static website, with no plugins, opens quickly and has fewer points of failure.

How much does a website for a local business cost?

On our plans, the website is paid monthly with no upfront cost: you only start paying once you approve the website. Essencial costs 35 € per month, Profissional 59 € per month and Negócio from 99 € per month, with online bookings, reservations or orders.

What should you check before signing up?

  • Whose name the domain is registered in.
  • Who writes the copy and who approves it.
  • Whether you can change prices, opening hours and photos yourself.
  • Whether the website has the link to the electronic complaints book (Livro de Reclamações) and a privacy policy, which are mandatory in Portugal.

Frequently asked questions

Whose name is the domain in?

Your business's name. If you already have a domain, we use yours.

Who writes the copy?

We write it from a conversation with you and send it for approval before publishing.

Can I have online booking?

Yes, on the Negócio plan, connected to the calendar you already use or to a new one.

Does the website have an English version?

On the Negócio plan, yes.

Start with a 30-minute call.

Tell us which task takes up most of your team's time. We reply with a concrete idea and, if it makes sense, a fixed-price proposal.

Book a 30-minute call